What qualifies as a successful collaboration tool? The short (and kind of obvious) answer is: one that gets people to use it. In other words, your large investment in a new platform may have proven useless unless that platform resonates with your workforce. This is why today’s leading platforms like Microsoft Teams, Slack, and Workplace by Facebook have put customization and convenience at the top of their to-do list. And it’s paying off immensely, with the industry expected to reach a value of $60 billion by 2023.
So what’s the secret sauce behind the success and massive adoption of these platforms? Read this article to gain spot-on insights into how modern collaboration software has evolved to earn its place in the hearts—and devices—of today’s millennial workforce.